Developed by Lukas Kaiser | Founder, Good Problem
The Challenge
Why Short Format Exists
Modern entertainment marketing depends on a consistent flow of short-form content that is fast, culturally fluent, and platform-native.
Studios need volume, taste, and speed — but internal teams and traditional post houses aren't structured for daily short-form output.
Short Format solves this by providing a structured, high-volume, four-week post-production sprint that delivers an entire short-form library for your campaign.
This system was built from years of running short-form operations for major film releases, top-tier creators, and globally recognized talent.
Leadership
About Lukas Kaiser & Good Problem
Short Format is led by Lukas Kaiser, a creative executive and strategist with deep experience building high-volume social systems for top-tier talent, major franchises, and large-scale campaigns.
Lukas has led or contributed to digital strategy and short-form systems for:
Will Smith and Westbrook
High-volume social content systems for global talent
Mission Impossible 8
Creator & social strategy for major film franchise
Beast Games (Amazon Prime)
Pumped out hundreds of clips for Amazon's brand accounts
Ryan Reynolds' short-form infrastructure
Created pipeline for Ryan & his team & launched him on Snap
Plus: High-growth companies, start-ups, public figures, and multiple studio-level film and streaming campaigns.
Our Mission
Good Problem is the creative agency Lukas founded to bring high-taste digital storytelling, campaign design, and rapid post-production pipelines to entertainment companies, creators, and brands.
Short Format is our dedicated short-form post-production product built specifically for film and series marketing.
Case Study 1:
Clip created from Will Smith behind-the-scenes EPK piece on his music video.
Case Study 2:
Great moment from long-form conversation with Shaq as part of his appearance at the Joy Forum.
Case Study 3:
EPK clip from Bad Boys 4 turned into snackable short form video.
THE OFFER
$30,000
100 finished short-form clips
Delivered across a structured 4-week sprint.
What Makes Our Edits Socially Optimized
Every edit delivered through Short Format is built for social performance, not just repurposed footage.
Our work includes:
- Vertical formats (9:16) for TikTok, IG Reels, YT Shorts, Snap
- High-retention hook intros designed to hold attention in the first 1–2 seconds
- Clean subtitle systems with emphasis, pacing control, and readability
- On-screen overlays, captions, and visual callouts that guide viewer attention
- Social-first pacing optimized for scroll behavior
- Context frames, memes, and culturally-aware references
- Funny/relatable micro-moments extracted from BTS, talent banter, press, or off-camera moments
- Sound design tuned for mobile
- Creator-ready alt versions if needed
We don't just output clips — we output platform-native pieces built for cultural relevance and campaign lift.
The Process
How Short Format Works
A structured, predictable four-week sprint designed for maximum campaign momentum.
Week 1 — Delivery of 50 Clips (Batch 1)
We extract high-performing beats from your trailers, BTS, junkets, scenes, EPK, and talent footage.
You receive your first 50 socially optimized clips.
Included: One consolidated round of notes for this batch.
Week 2 — Delivery of 50 Additional Clips (Batch 2)
A second wave of 50 clips completes the 100-clip library by Day 14.
Included: One consolidated round of notes for this batch.
Weeks 3 & 4 — Revisions and Finalization
We execute the included note rounds, refine pacing, polish captions, incorporate feedback, and finalize all outputs.
Deliverables include:
Final clip versions
Platform-specific versions (if requested)
Structured metadata and folders
Optional creator-friendly alternates
Revision Structure
The Advantage
Why Studios Choose Short Format
Designed for Campaign Momentum
50 clips delivered in the first week provide immediate marketing lift.
Platform-Native, Culturally Fluent Edits
Not just cutdowns — real social content with hooks, overlays, memes, and moments engineered for retention.
Predictable Process
Fixed cost, fixed output, fixed calendar.
Consistent Creative Voice
All 100 clips shaped by one system and one creative lead.
Scalable
More footage → more clips, using the same output formula.
Battle-Tested Leadership
The workflow is built by someone who has run top-tier short-form systems for global talent and major film campaigns.
Executive Summary
Short Format is a four-week, 100-clip post-production sprint designed for modern film and series marketing.
We deliver fast, culturally fluent, socially optimized short-form content — vertical, captioned, paced for retention, and strategically shaped for your campaign.
You provide the footage;
Short Format delivers the format.
Ready to transform your campaign with 100 platform-native clips in just four weeks?
Email lukas [at] goodproblem [dot] net to get started.
100 Short Form Clips - Guaranteed.